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Sport Consumer Behaviour : Marketing Strategies
Sport Consumer Behaviour : Marketing Strategies
---------------------------------------------------------------
Author: Heath McDonald
Page Count: 348 pages
Published Date: 26 Jul 2016
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
Type: eBook
ISBN: 9781138912489
File size: 8 Mb
Download Link: sport consumer behaviour marketing strategies
---------------------------------------------------------------
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world's leading sports marketing academics, it covers a wide range of areas including: * social media and digital marketing * the segmentation of the sport consumer market * service quality and customer satisfaction * sport consumer personalities and attitudes * the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book's companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Read online Sport Consumer Behaviour : Marketing Strategies Buy Sport Consumer Behaviour : Marketing Strategies Download and read Sport Consumer Behaviour : Marketing Strategies ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Sport Consumer Behaviour : Marketing Strategies
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Sport Consumer Behaviour : Marketing Strategies. Heath McDonald
Author: Heath McDonald
Page Count: 348 pages
Published Date: 26 Jul 2016
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
Type: eBook
ISBN: 9781138912489
File size: 8 Mb
Download Link: sport consumer behaviour marketing strategies
---------------------------------------------------------------
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world's leading sports marketing academics, it covers a wide range of areas including: * social media and digital marketing * the segmentation of the sport consumer market * service quality and customer satisfaction * sport consumer personalities and attitudes * the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book's companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Read online Sport Consumer Behaviour : Marketing Strategies Buy Sport Consumer Behaviour : Marketing Strategies Download and read Sport Consumer Behaviour : Marketing Strategies ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Sport Consumer Behaviour : Marketing Strategies
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